The FLOCK Story

Uniquely designed to protect what we love.

Founded by a Conservation Biologist

After years protecting endangered species, our founder and proud Kamilaroi woman, Camille, created products that bring nature closer to everyday life.

This brand is born from boots-on-the-ground conservation, caring for Country and a lifelong love of birds.

Built for Nature Lovers

Made by birders, ecologists and adventurers, we saw a gap in the market for beautiful, functional products made for people who truly care about nature.

Hand designed by our founder in Bondi, every item is rooted in love for the wild.

Bird Conservation

Every sale supports real impact with conservation partners including WWF Australia.

We fund habitat restoration and species recovery, so your impact goes far beyond the checkout.

FLOCK was founded on the lands of the Birrabirragal and Bidjigal people in Coastal Sydney. We acknowledge the Traditional Custodians of Country throughout Australia and their continuing connection to land, air, water and community.

We pay our respects to these Traditional Custodians, their ongoing cultures, and to the Elders past and present.

Join the FLOCK

Limited drops, nature vibes, and gear that gives back.

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