Born in Bondi and inspired by the bush, FLOCK hats are made for birders, hikers, and nature lovers who want to wear their passion with purpose.

Founded by a conservation biologist and lifelong birdwatcher, FLOCK brings Australia’s most endangered birds to life through bold, embroidered designs and sustainable materials. Each hat is a tribute to the wild, something you can take from trail to town, forest to farmers market.

Every stitch tells a story. Every sale gives back. Because looking good should also mean doing good.