Born in Bondi (Bidjigal, Birrabirragal, and Gadigal land) and inspired by the bush, FLOCK hats are made for birders, hikers, and nature lovers who want to wear their passion with purpose.

Founded by a conservation biologist and lifelong birdwatcher, FLOCK brings Australia’s most endangered birds to life through bold and embroidered designs. Each hat is a tribute to the wild, something you can take from trail to town, forest to farmers market.

Every stitch tells a story. Every sale gives back to regenerating country. Because looking good should also mean doing good.